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Prosper China Consumer Intent

Prosper China Consumer Intent by Prosper Insights & Analytics

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Category: survey ,
Product Type: sentiment
Region: China ,


Asset Classes:
Data Frequency: day

Dataset Name: prosper_china_consumer_intent

Group: sentiment

Vendor: Prosper Insights & Analytics

Data Starts at: 2012-01-03 00:00:00

Symbol Set: China

Data Update Time(s): 12:05 AM EST

Data Update Frequency: day

ProsperChina Quarterly

ProsperChina is a quarterly survey of over 5,000 Chinese consumers ages 18-54 and covers everything from economic sentiment and shopping behavior to purchase intentions and media usage. Over eleven years of quarterly, trendable database of Chinese consumer behaviors and future intentions is available (from June 2009 to present). The data is anonymous. Zero PII.

Prosper pioneered online surveys of Chinese consumers in 2005. Please read this PDF for an overview of topics covered in the ProsperChina Quarterly. To review the Data Dictionary, click here.

The data covers all aspects of the consumers eco-system including:

Economic attitudes such as sentiment, employment outlook, energy price impacts on spending, deferred spending and more

Shopping behaviors by retail category

Planned purchases for next 90 days by merchandise category

Digital engagement shopping, fashion orientation, lifestyle characteristics and more

Future purchase intentions for durable goods such as Auto, Home, Electronics, Vacation/travel, Furniture, Home improvement, Appliances and more

Fast Food: Frequency of visits, Average spend, Restaurant visited most often, Heathy eating habits

Mobile: Desired features, Purchase plans

Financial: Credit, Debit, Alternative Payment Methods

Media Influence to Purchase and Leisure Time Activities

All questions are not available for the full time period. See Data Dictionary for specifics.

Data is organized by over 40 consumer demographic and geographic segments including:

Adults by Age : 18-54, 18-24, 25-34, 35-44, 45-54

Males by Age

Females by Age

Adults with Children in HH

Female with Children in HH

Male with Children in HH

Gen X (1965-82)

Male Gen X (1965-82)

Female Gen X (1965-82)

Millenials (1983-1998)

Male Millenials (1983-1998)

Female Millenials (1983-1998)

HH Income by Ranges

HH Income Less than 100000 RMB

HH Income More than 100000 RMB

Tiers 2 1, 2, 3 and 4

Data Contained in this Dataset

Column Type Description
_seq uint Internal sequence number used to keep data rows in order
timestamp string Timestamp of the Data - America/New York Time.
muts uint64 Microseconds Unix Timestamp. An integer representation of a timestamp with microsecond precision that can be compared directly to other timestamps.
symbol string Trading Symbol or Ticker
source string Is the source the CHINA survery or CALCulated value from the survey
question_id int Unique question id number for each question, approximately 300 id´s, range from 1 to 700
question_text string Text of Question Asked
answer_id int Unique answer id number for each potential answer, approximately 70 id´s, range from 1 to 9001
answer_text string Text of Answer
date string Survey Availability date
value double Value for answer to question or Calculation. These are often Percentages expressed as 0.0 to 1.0 but call be amount spent or intend to spend. See Answer Text for description of the Answer

Important Dataset Notes

This dataset is not available for direct online purchase. Please contact sales directly at The data is available through our normal sales department who can provide you with current pricing and a quote for accessing this valuable dataset. This may be due to a number of reasons such as dataset intended use, size of the company (or investment fund) using the dataset, or for simple legal requirements that CloudQuant needs to ensure are in place prior to licensing the dataset to you.