Dataset Name: prosper_china_consumer_intent
Group: sentiment
Vendor: Prosper Insights & Analytics
Data Starts at: 2012-01-03 00:00:00
Symbol Set: China
Data Update Time(s): 12:05 AM EST
Data Update Frequency: day
ProsperChina Quarterly
ProsperChina is a quarterly survey of over 5,000 Chinese consumers ages 18-54 and covers everything from economic sentiment and shopping behavior to purchase intentions and media usage. Over eleven years of quarterly, trendable database of Chinese consumer behaviors and future intentions is available (from June 2009 to present). The data is anonymous. Zero PII.
Prosper pioneered online surveys of Chinese consumers in 2005. Please read this PDF for an overview of topics covered in the ProsperChina Quarterly. To review the Data Dictionary, click here.
The data covers all aspects of the consumers eco-system including:
Economic attitudes such as sentiment, employment outlook, energy price impacts on spending, deferred spending and more
Shopping behaviors by retail category
Planned purchases for next 90 days by merchandise category
Digital engagement shopping, fashion orientation, lifestyle characteristics and more
Future purchase intentions for durable goods such as Auto, Home, Electronics, Vacation/travel, Furniture, Home improvement, Appliances and more
Fast Food: Frequency of visits, Average spend, Restaurant visited most often, Heathy eating habits
Mobile: Desired features, Purchase plans
Financial: Credit, Debit, Alternative Payment Methods
Media Influence to Purchase and Leisure Time Activities
All questions are not available for the full time period. See Data Dictionary for specifics.
Data is organized by over 40 consumer demographic and geographic segments including:
Adults by Age : 18-54, 18-24, 25-34, 35-44, 45-54
Males by Age
Females by Age
Adults with Children in HH
Female with Children in HH
Male with Children in HH
Gen X (1965-82)
Male Gen X (1965-82)
Female Gen X (1965-82)
Millenials (1983-1998)
Male Millenials (1983-1998)
Female Millenials (1983-1998)
HH Income by Ranges
HH Income Less than 100000 RMB
HH Income More than 100000 RMB
Tiers 2 1, 2, 3 and 4
Data Contained in this Dataset
| Column | Type | Description |
|---|---|---|
| _seq | uint | Internal sequence number used to keep data rows in order |
| timestamp | string | Timestamp of the Data - America/New York Time. |
| muts | uint64 | Microseconds Unix Timestamp. An integer representation of a timestamp with microsecond precision that can be compared directly to other timestamps. |
| symbol | string | Trading Symbol or Ticker |
| source | string | Is the source the CHINA survery or CALCulated value from the survey |
| question_id | int | Unique question id number for each question, approximately 300 id´s, range from 1 to 700 |
| question_text | string | Text of Question Asked |
| answer_id | int | Unique answer id number for each potential answer, approximately 70 id´s, range from 1 to 9001 |
| answer_text | string | Text of Answer |
| date | string | Survey Availability date |
| value | double | Value for answer to question or Calculation. These are often Percentages expressed as 0.0 to 1.0 but call be amount spent or intend to spend. See Answer Text for description of the Answer |
Important Dataset Notes
This dataset is not available for direct online purchase. Please contact sales directly at sales@CloudQuant.com. The data is available through our normal sales department who can provide you with current pricing and a quote for accessing this valuable dataset. This may be due to a number of reasons such as dataset intended use, size of the company (or investment fund) using the dataset, or for simple legal requirements that CloudQuant needs to ensure are in place prior to licensing the dataset to you.