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90west_gift_cards_panela

90west_gift_cards_panela by 90 West Data

Dataset Name: 90west_gift_cards_panela


Group: altdata
Vendor: 90 West Data
Data Starts at: 42370
Symbol Set: US Equities
Asset Class: Equity
Data Update Time(s): 12:05 AM EST
Data Update Frequency: day

90 West offers US Gift Card data

This data is unique to 90 West and not available through any other data vendor. Daily historical data from January 1, 2016 through present. We track 300m+ gift card transactions annually totaling $15-20B in annual US consumer spend.

Open loop gift card data is pre-paid gift cards (spend anywhere). We track date, time, location, and amount of sale (gift card funding) and subsequent date, time, location, and amount of gift card spend.

Closed loop is single merchant branded gift cards (Merchant/Product based). We track the date, time, location, and amount of gift card funding. Please see attached marketing deck for list of specific merchant tracked.

This data provides a unique view into consumer & merchant trends.

Investible Universe

We have closed loop data on approximately 75 merchants. The open loop data is similar to transaction card data (insight to hundreds of merchants), but represents the spending of a unique cohort of US consumers.

Panel A States

AA, AE, AK, AL, AP, AR, AZ, CA, CO, CT, DC, DE, FL, GA, GU, HI, IA, ID, IL, IN, KS, KY, LA, MA, MD, ME, MH, MI, MN, MO, MS, MT, NC, ND, NE, NH, NJ, NM, NV, NY, OH, OK, OR, PA, PR, RI, SC, SD, TN, TX, U, UNK, UT, VA, VI, VT, WA, WI, WV, WY.

Panel B States

AK, AL, AP, AR, AZ, CA, CO, CT, DC, DE, FL, FM, GA, HI, IA, ID, IL, IN, KS, KY, LA, MA, MD, ME, MH, MI, MN, MO, MS, MT, NC, ND, NE, NH, NJ, NM, NV, NY, OH, OK, OR, PA, PR, RI, SC, SD, TN, TX, UNK, UT, VA, VI, VT, WA, WI, WV, WY.

Panel C States

AK, AL, AR, AZ, CA, CO, CT, DC, DE, FL, GA, HI, IA, ID, IL, IN, KS, KY, LA, MA, MD, ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NJ, NM, NV, NY, OH, OK, OR, PA, RI, SC, SD, TN, TX, UNK, UT, VA, VT, WA, WI, WV, WY.



Data Contained in this Dataset

Column Type Description
_seq uint None
timestamp string None
muts uint64 None
symbol string None
bank_id int64 None
trans_date string None
trans_merch string None
merch_parent string None
merch_industry string None
merch_sector string None
num_customers int64 None
num_transactions int64 None
trans_total_value double None
trans_avg_spend double None
num_unq_payees int64 None


Important Dataset Notes

This dataset is not available for direct online purchase. Please contact sales directly at sales@CloudQuant.com. The data is available through our normal sales department who can provide you with current pricing and a quote for accessing this valuable dataset. This may be due to a number of reasons such as dataset intended use, size of the company (or investment fund) using the dataset, or for simple legal requirements that CloudQuant needs to ensure are in place prior to licensing the dataset to you.